Is email newsletter advertising effective?

Roel Aufderehar

Letterwell Admin

1 min read

Email newsletters are a very effective method of marketing to potential clients. Readers of email newsletters are more often highly engaged and receptive to marketing. Open Rates are often in the region of 20-30%, and returns on investment are substantially higher than social media advertisements. 

Here at Letterwell, we have over 400 newsletters and a total of 95million subscribers, meaning there’s a variety of different target audiences to choose from. Our newsletters see an average open rate of 52%, with adverts seeing an average 14% Click Through Rate, well above industry averages.